The GoDo Discovery Co. is led by founders/partners Erik Herskind and Todd Lancaster. With a combined 50+ years of brand experience, they’ve been leading brands on journeys to first understand themselves, so they can authentically connect to their audiences through the always-evolving avenues for brand activation, marketing, advertising and more.
Currently the only “discovery company” in our industry, we’ve built a process and platform that has moved beyond the typical “advertising agency” and offers our unique combination of brand advisory and creative action. Headquartered in Dallas, Texas since 2006, GoDo has curated a team of brand experts, not based on the restraints of location, but by experience and expertise.
GoDo Leadership Team
