Challenge
With new ownership, La Cantera Resort began a property renovation and rebrand. We were challenged with taking the resort from “Texas ranch” to “Hill Country oasis”.
Discovery
We helped La Cantera find its truth within the landscape and destination itself. The resort is situated atop the highest point in San Antonio and the brand should reflect that elevated feeling. Literally.
Activation
We directed new photography relevant to the elevated experiences you encounter at the resort and used it to create a “shine” campaign, highlighting the people at the resort with a ring of constellations meant to show that when you come to La Cantera, the vacation glow never leaves you. We tackled the stationery package for the executives at the resort, and, inspired by the new logo, took the design apart and created various patterns and layouts featuring brand colors. Additionally, we updated their in-room collateral to better represent the new, more upscale brand tone.
Impact
Traffic to the resort has increased year-to-year since launching our campaign and collateral rebrand, making the resort San Antonio’s premier destination.
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