Challenge
Create a brand and memorable experiences for the newest luxury outdoor hospitality experience in Austin, Texas.
Discovery
We took a version of our GoDo Session to the Wahwahtaysee Resort and spent two days living in the luxury tents, exploring the land and spending time with the founders and investors to deliver their brand truth.
Activation
Wahwahtaysee is a native word for firefly. Our branding solutions played off the natural, nostalgic wonder that fireflies have played in the collective conscious. Our “Capture the Light” tagline and emotional feel have been woven throughout the brand elements as well as the activities that have shaped the Wahwahtaysee experience.
Impact
Wahwahtaysee Resort has been featured in Texas Monthly Magazine, created a partnership with Yeti and has become a must-visit destination. They are currently expanding the number of luxury tents and creating new lodging concepts and offerings.