Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. For the pro shop and juicer for Village Fit, The Village’s workout facility, we chose a name and visual identity that reflects the post-workout glow; Afterglow.