Challenge
Since 1968, The Village has been home to hundreds of thousands of North Texans. In preparation for a multi-billion dollar expansion, The Village asked us to help them update their historic brand as well as name and define almost a dozen food and beverage, retail and hospitality businesses.
Activation
Using our Brand Truth Process, we held individual GoDo Sessions for The Village as a whole and then for each of the businesses we were engaged in developing. This was instrumental in giving each business their own unique voice, culture and visual identity within a master brand.
Impact
Our strategic process and creative engine has yielded a mosaic of diverse brands for an extraordinary Village experience.