Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. The Village Fit is the resident-only fitness facility, an amenity with two tiers of membership - the highest being Boost.
Activation
The Village Fit is truly an extension of The Village experience and visually complements the master brand.