Challenge
In support of our Local Journalism Matters Campaign, we were charged with shining a light on the reporters who are relentlessly covering, discovering and uncovering the real issues that are part of the everyday lives in our communities.
Discovery
While every story The Dallas Morning News writes is called to produce quality local journalism that is a voice for the voiceless, shines a light on injustice and helps North Texans become more informed citizens; some specific stories strike a communal chord.
Activation
With the help of The Dallas Morning News Editorial Board, we identified stories over the past 12 months that struck a chord and created a microsite and video content that goes beyond the headlines from some of the year’s biggest stories.
Impact
Audiences were given an exclusive behind-the-scenes peek at how these stories unfolded, and the personal stories that drive these reporters to pursue and deliver meaningful local journalism.