Challenge
Create a brand that Build-A-Bear can use to promote and sell product with their licenses that are better suited for teens and adult collectibles and gifts.
Activation
For our target, nostalgia is as important as the latest Marvel® release, so we created a brand aesthetic that lives as easy in a 60’s sitcom as the 21st century’s edgiest Adult Swim® cartoon. With a custom font and doodles, we created the perfect backdrop to sell luxe plush from Deadpool® to Swarovski Diamond®.