Challenge
Smoothie King came to us with an ask to help design a simple $5 snipe to advertise their new Friday pricing.
Discovery
Rather than a simple in-store POP snipe, we saw an opportunity to create a Friday phenomenon.
Activation
We created a campaign to “own” Friday. The $5 Friday promotion was born. A complete activation from in-store to online, Smoothie King customers could capitalize on special Friday pricing and share how they “Do Fridays.”
Impact
Friday sales increased beyond anticipated projections.