Challenge
Wezmore exists to help young people and their families navigate the complexity of our emotional lives with practical skills and tips that are delivered through a variety of highly engaging media. We were tasked with taking an already existing brand, and pushing it to work harder for its purpose.
Discovery
This brand is geared toward children and young adults, so the colors and art are very vibrant. We needed to make the language match the brand, so we came up with a few lines of copy that were then used throughout our mailers and other collateral.
Activation
Our founders box was sent to Wezmore’s first 100 investors. They received stickers, magnets, bookmarks and a t-shirt, all in a crazy fun box. This was the brand’s way of showing gratitude to its early supporters.
Impact
By putting love first at every step, Wezmore has made a huge impact on young people’s lives. Allowing them to share their feelings and emotions in a safe way. The movement to empower young people to be confident, healthy and happy, is one that we are proud to be a part of.
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