Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. The Village Golf Club is a juxtaposition of professional and playful. Outfitted with PGA-certified professional putting greens and an unexpected tiki bar, The Village Golf Club has something for everyone.
Activation/Manifesto
Founded in 1969, The Village Golf Club is an esteemed chapter in the annals of golf history. Our membership is reserved for those who’ve elevated their game to be worthy of wearing the VGC logo; or basically any resident of The Village, their friends, families, distant cousins... well, just about anybody.
Our PGA-level, 18-hole putting course is open to the most seasoned pro out there working on the subtleties of their short game and your neighbor, who thinks birdies are the cute feathered friends out on the course.
The VGC is not only built to challenge your golf game, but the stereotype that a golf club has to be reserved for the stuffiest of sportsmen. So grab a putter and a drink from the bar and we’ll see you on the greens.