Challenge
To compete with boutique fitness options, Gold’s Gym asked us to build a brand truth for their new HIIT & Recovery concept which included a name, visual identity, interior design and campaign messaging.
Discovery
With this market absolutely flooded, we had to create a new and exciting standalone brand that had enough connection to Gold’s Gym to give it a credible start.
Activation
Element 79 was born. On the periodic table of elements, Gold is element 79, giving us a unique name that pays homage to the parent brand. This new studio concept is based on technology that tracks your output and then recommends your course of action to balance your fitness levels and recovery. The Element 79 brand is anchored in “Fitness by Feedback.”
Before the first studio was even open we built a “studio on stage” and worked with the actual E79 trainers to shoot live classes and sessions to build a campaign for Element 79’s launch.
Manifesto
No two people are the same.
We each have a unique set of elements, both internally and externally shaping every aspect of our lives.
One size does not fit all. Period.
Especially in fitness.
And don’t let the “color of the month” tell you otherwise.
Your body is telling you every single day exactly what it needs to help you find the fit you.
Our trainers are devoted to help you listen to and understand what your body is saying and have crafted classes, movements, and recovery designed for every body’s unique language.
We are Element 79. Fitness by feedback.