Challenge
In late March 2020, as the COVID-19 pandemic was quickly advancing, Echelon did not have a crisis-relevant marketing position and was not prepared for the influx of newly quarantined/stay-at-home consumers seeking a fitness alternative.
Activation
We quickly capitalized on this new audience of “home bodies” and developed a campaign that spoke directly to their consumer base and gave their community of home-bound fitness enthusiasts a rallying cry.
Results
The campaign gave the company a positive message during a very trying time and resulted in positive growth (selling out of their major fitness offerings) and a messaging strategy that can be leveraged beyond the COVID-19 crisis as new “home bodies” seek to redefine their fitness routines and discover Echelon.