Challenge
South Oak Cliff High School, one of Dallas’ historic High Schools got a $52 Million makeover before the 2020 school year. We were challenged with bringing over 70 years of school spirit to life.
Activation
From the lobby to hallways to athletic facilities, we used the full range of their palette, mascots and history to elevate the campus to one that rivals a Division 1 University. With strategically placed quotes, to clearly branded wayfinding and impactful super graphics, our goal was to treat something as common as a typical day at school as a branded experience.