Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. WIth a shop situated right in the middle of a busy apartment community, we needed a name and atmosphere that gave residents an excuse to just stop by and see what’s new and linger a while.
Activation/Manifesto
To be able to linger is such a gift. No place to be or timelines to keep, free to browse and lounge as you wish. Linger is curated in a way that encourages you to stay awhile, get lost in the finds from all over, discover new artists and mostly, escape your busy schedule for a bit.
So do come, sit down and Linger.