Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. Situated in close proximity to the community’s salon (which we also named and designed), The Village barbershop needed a distinct, yet familiar brand.
Activation
It’s been said you feel your best when everything’s squared away. And that always starts with a fresh haircut. Our unapologetically Rebel barbershop is where Villagers go to get it done right. With the name Squared Away and a design flair with a nod to the past, The Village barbershop was born.