Challenge
Create a unique craft beer & spirits brand in an already flooded Dallas market.
Discovery
The investors of this brand had two things going for them; they are lifelong Dallas residents and they were opening the first brewery/still combination in the metroplex. After their GoDo Session, their truth was obvious.
Activation/Manifesto
Ok, we’re an “ist.”
And what’s an “ist?”
By definition, an “ist” is a person who is concerned with a specific something and holds specific principles while practicing it.
Bingo. We’re concerned with, no scratch that, we’re obsessed with our community, we’re locals. But just being local isn’t good enough - we’re local-“ists!” And we hold some pretty specific principles about sharing our passion of craft beer and spirits with our neighbors.
And who’s our neighbor?
You are. Whether you were born here, got here as fast as you could or are just passing through, we have poured our heart and soul into pouring you the perfect drink. That’s a tall order, but an “ist” doesn’t half-ass anything. We love our community, we love our craft, and I guess that means we love you!
We’re not afraid to say it.
We’re the Localist.