Challenge
Take an outdated inn and turn it into a boutique destination with a killer brand that would be a can’t-miss to those visiting the Pacific Northwest.
Discovery
The Oregon Coast was our main source of inspiration when designing this brand. Haystack rock, the Pacific ocean waves, the puffins that roam the beach and the overall cozy vibe of the town of Arch Cape gave us plenty of things to create off of. We were inspired by vintage postcards, as The Inn used to house the town’s post office.
Activation
From business cards to blankets, we touched every single aspect of The Inn at Arch Cape that we could get our hands on. We even worked with a local sign maker to fabricate a custom sign for the Inn that we designed in the style of the new brand. Nowadays, travel is more than just snapping a few photos, everyone loves good merch from the places they visit. That is why, along with our clients, we developed numerous t-shirts, caps, mugs and blankets. All with different brand elements so repeat guests can add to their Inn at Arch Cape merch collection. We also coined a tagline, and later hashtag, for The Inn (#GetCozy) that has really taken off among the people of Arch Cape, as well as our guests.
Impact
The Inn is consistently at full occupancy and has been completely embraced by the people of Arch Cape, given its contributions to the area. Bloggers and travel influencers are now making the trek up to the Oregon Coast and making The Inn at Arch Cape their home base during their stay, providing us and the innkeepers with marvelous photos of The Inn and the scenery it lives in.
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