Challenge
Since 1968, The Village has been home to hundreds of thousands of North Texans. In preparation for a multi-billion dollar expansion, The Village asked us to help them update their historic brand as well as name and define almost a dozen food and beverage, retail and hospitality businesses.
Discovery
We started with the master Village brand. Leaning into the acres of green space and centuries-old trees on property, we helped The Village find and define their brand truth and created a visual identity reflective of that.
Activation/Manifesto
Welcome to your happy place.
In 1968 we set out to create something special. Something greater than temporary dwelling; but rather a permanent fixture rooted in our city. A place where people could live and gather and experience real community. Over the last 50 years, through each neighborhood we’ve opened, each amenity we’ve created, and each neighbor we’ve hosted, we’ve kept this vision alive. Everything we’ve done and will do is focused on providing our neighbors a transformative sense of place. A place where community comes first. A place where the energy is real. A place where experiences are shared, memories are made and laughter echoes forever.
We’ve made our mark, but we’re not done. The Village is unique in our position to have been and to become so many unexpected and beautiful things, to so many people in our community. And it’s in that spirit we promise to continue building a legacy of innovation, energy and sense of place for each neighbor that calls The Village home. It’s a legacy we cherish, protect and is built on an authentic nostalgia that fuels our future.
Welcome to The Village.
Explore More Work for The Village
We were hired to use our Brand Truth Process to name and create visual identities for almost a dozen food and beverage, hospitality and retail businesses for their multi-billion dollar expansion.