Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. Situated in close proximity to the community’s barber shop (which we also named and designed), The Village salon needed a brand with a distinct flavor.
Activation/Manifesto
It’s your escape. The one place you go, knowing you will be leaving better than when you came. A place to transform, or tweak. To vent, or laugh. To bring out the YOU that’s been hiding. A place where you know you can completely check out. It’s your happy place. Welcome to Blythe, self care studio and salon.
Named Blythe, after the classic name that means joyous, kind, gentle, cheerful and pleasant, the brand identity and truth reflects the very essence of the experience.